Im Focus: unsere Zielgruppe “Corporate Manufacturers”
Dr. Florian Mann (werk1, “unser Mann”) in Houston:
“Why do corporates engage in startup accelerators and incubators? Early access to to innovation (tech and/or business models) + having application dealflow as trend seismograph + people development (internal) & employer branding (external) + changing DNA of own organization. Key: C-level sponsorship. Some of the arguments brought up on today‘s SXSW panel with Kara Bortone (Johnson & Johnson), Joshua Henderson (Springboard Enterprises), Yael Vizel (Zeekit) and George Watt (CA Technologies).
Here we go…!